The Internet has long been a great source of information. For consumers these days, it has proven to be a valuable tool to help them not only save considerable amounts of money by finding deals online; consulting the Internet is also a good way to ensure that the products or services you buy are worth your money. Customer-generated reviews are a great way to gauge the quality of a product, and businesses can definitely benefit from recommendations as these can serve as free advertisements for the company. However, opinions posted online can also lead to a company's demise: a single negative review that has gone viral can affect public perceptions so badly that companies or individuals may eventually be forced out of business.
For business owners who don't know how to remove negative reviews posted online, there are several strategies that you can employ. The first is to simply ask administrators from the review website or the person who has created the review to remove the damaging post. However, take note that this method is not likely to be successful; product review sites often choose to keep negative reviews because these increase the authenticity of the site. Sensational reviews also serve as some of the most effective link baits for Internet users.
Another way to combat negative reviews online is by encouraging customers to write positive ones instead. One way is to direct customers to websites where they can write their comments. Do remember that this is not a surefire way to get positive reviews; after all, for every few satisfied customers, there is bound to be at least one who is not entirely happy with his or her purchase.
The last method for removing negative reviews posted online - and perhaps the most effective - is to conceal them from users' views. As mentioned earlier, a lot of people search for reviews online before purchasing a product, and it's important to note that most Internet users only check the first couple of pages of search results. This means that if you can populate the first few pages of search engine results with positive information about the company, then chances are people are not going to be able to find the negative reviews.
This of course, does not mean fabricating positive reviews in the hopes that these will dominate the search results - by all means, companies should never resort to creating false reviews as this can be far more damaging when the lie is discovered. Rather than creating contrived reviews, companies can employ methods such as search engine optimization, article and video marketing, press release writing, and link building to promote genuinely positive information. These tactics can help get negative reviews out of sight without making the company resort to untruthful means. Getting rid of negative reviews may be difficult, especially since Internet users can express their opinions anonymously. However, with perseverance and effort, along with the assistance of experts, businesses suffering from ruined reputations can still be saved.
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